Understanding Singaporean: Values, Lifestyles, Aspirations and Consumption Behaviors
| Author(s) | Kau Ah Keng, Tambyah Siok Kuan, Tan Soo Jiuan (National University of Singapore, Singapore) & Jung Kwon (KDI School of Public Policy and Management, South Korea) |
| ISBN10 | 9812387307 |
| ISBN13 | 9789812387301 |
| Format | Hardcover |
| Pages | 276 |
| Year Publish | 2004 May |
Synopsis
This book details the findings of a large-scale survey on the values and lifestyles of 1500 Singapore residents in 2001. Semi-structured interviews with elderly and young adult Singaporeans were also conducted. This comprehensive study provides insights into Singaporeans' value orientations, personal values, aspirations, satisfaction with life and living in Singapore, media habits, leisure activities, Internet usage, how Singaporeans are similar to or differ from one another, etc.
Contents:
* Introduction and Research Methodology
* Value Orientations
* Personal Values and Life Aspirations
* Life Satisfaction
* Media Habits
* Leisure Activities
* Internet Usage and Behavior
* Clustering of Singaporeans
* Successful Ageing in Singapore
* Young Adult Singaporeans
Readership: Policy planners; business strategy developers; undergraduates, graduate students and instructors; general public.
