Ideas Are Free: How the Idea Revolution Is Liberating People and Transforming Organizations
Author(s) | Alan G. Robinson , Dean M. Schroeder |
ISBN10 | 1576753743 |
ISBN13 | 9781576753743 |
Format | Paperback |
Pages | 232 |
Year Publish | 2008 October |
Synopsis
The fact is, because they're the ones actually doing the day-to-day work front-line employees see a great many problems and opportunities that their managers don't. But most organizations do very poorly at tapping into this extraordinary potential source of revenue-enhancing, savings-generating ideas.
Ideas Are Free sets out a roadmap for totally integrating ideas and idea management into the way companies are structured and operate. Alan Robinson and Dean Schroeder draw on their ten years experience with more than three hundred organizations in fifteen countries to show precisely how to design a system to take advantage of this virtually free, perpetually renewing font of innovation.
Robinson and Schroeder deal with two fundamental principles of managing ideas that are highly counterintuitive - the importance of going after small ideas rather than big ones, and the problems with the most common reward schemes and how to avoid them. They describe how to make ideas part of everyone's job, and how to set up and run an effective process for handling ideas-how to take a good idea system and make it great. And they show how good idea systems have a profound impact on an organization's culture. At the end of each chapter they provide "Guerrilla Tactics for the Idea Revolutionary", actions to promote ideas that any manager can take on his or her own authority, and that require little or no resources.
About The Authors:
Alan Robinson has authored or coauthored seven books and more than sixty articles. His book Corporate Creativity, coauthored with Sam Stern, was a finalist for the Financial Times/Booz Allen & Hamilton Global Best Business Book Award, and it was named “Book of the Year” by the Academy of Human Resource Management. He has a PhD from the Whiting School of Engineering at the Johns Hopkins University and a BA/MA in mathematics from the University of Cambridge. He teaches at the Isenberg School of Management at the University of Massachusetts at Amherst.
Dean M. Schroeder has authored or coauthored three books and more than eighty articles. He is the Herbert and Agnes Schulz Professor of Management at Valparaiso University in Indiana. He is a two-time Shingo Prize winner, and for five years he served on the board of the U.S. Malcolm Baldrige National Quality Award. He earned a PhD in strategic management from the Carlson School of Management at the University of Minnesota, and he has a BS in engineering from Minnesota and an MBA from the University of Montana.