Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind
Author(s) | Bernd H. Schmitt |
ISBN10 | 1422103218 |
ISBN13 | 9781422103210 |
Format | Hardcover |
Pages | 192 |
Year Publish | 2007 December |
Synopsis
Drawing on years of advising corporate leaders on creativity and strategy development, Schmitt explains how to infuse fresh thinking into the planning process. Through his commentary on the Trojan War, the film Fitzcarraldo, and the composer Gustav Mahler, Schmitt uncovers the essence of bold leadership and the levers of revolutionary change. Abundant examples from Apple, Whole Foods, MySpace, IBM, General Electric, the Metropolitan Opera, and the Bill and Melinda Gates Foundation to name a few, show ?big think strategy? in action.
Tested by daring executives in a diverse range of industries, the practical ideas and tools in this book will help you leverage bold ideas in your strategic planning and position your firm uniquely for lasting market relevance and success."
About The Author:
Bernd H. Schmitt is a professor at Columbia Business School in New York. His best-selling books, including Customer Experience Management, have been published in 16 languages worldwide. Schmitt advises senior executives on strategy, creativity, and innovation.